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Founders & History

DoIT's Management Consulting business history dates back to 1995, when the Corporation was founded simultaneously in several European countries. The roots of DoIT reach back to Switzerland and France in the 1980’s.

Founders and first developers of the DoIT Pharma (the pharma sales force effectiveness technology arm of DoIT) in May, 2001 were:

Mr. Kari Sarvanto, Founder, CEO, VP Strategy and Development – Born 1961, Lieutenant Commander (Navy), PhD in Business Admin., has worked as a senior adviser and strategy and marketing consultant for the pharmaceutical industry and other industries since 1989, prior to that, as a senior executive in the foods industry, management consulting and as a senior officer in the Navy. He has worked and studied in the the EU, the USA, the Middle East and other areas.

Mr. Pekka Pesonen, Founder, CTO, VP Market Analysis – Born 1953, MSc in Econ. and Business Admin., joined from IMS Health, the world leader in providing pharmaceutical marketing data, as a Director of Sales. He has over 20 years of experience from sales management and market analysis within the pharmaceutical industry.

Mr. Viljami Kettunen, Founder, COO, VP Pharmaceutical Marketing – Born 1969, MSc in Pharmacy, as well as, Business Admin., previously worked as an independent consultant for the pharmaceutical industry and in various global pharmaceutical companies in marketing positions since 1990. Has set up independent subsidiaries in other countries and worked on the social-psychological research of physicians’ prescription patterns.

Ms. Jany Mengelkamp, Founder, CFO, VP Legal Affairs – Born 1975, MSc in Law, Dutch Attorney at Law, has previously worked in management consulting and for the European Union in Maastricht. Native of the Netherlands, has lived in France and Finland for graduate studies.