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DoIT Pharma Solutions

Modern advances in information and communication technology have brought completely new opportunities to collect and process market and client information. Despite of its vast resources the international pharmaceutical industry has not been able to fully adapt the latest technologies to serve its core business, marketing. Drastic changes in the cost structure, new EU-wide generic substitution, legislation that limits key pharmaceutical data and fierce international competition are the main drivers for more efficient marketing and sales methods.

In order to overcome the new discount-priced competition, the large, traditional pharmaceutical companies require radically new, cost effective methods, which conform to the demands of both their local marketing regulations and needs of sales personnel, and at the same time, help to add value for the clients, the medical doctors.The demand is for robust solutions with reduced costs. In general, the lack of industry-specific technological development is an important challenge facing modern pharmaceutical marketing. The overwhelming need is to more integrated, yet visual and simple to use marketing and sales information systems.